︎

Radical Love Campaign


Concept, ideation, and strategy for AGMES Jewelry’s 2023 Valentine’s Day campaign.

Radical Love: an ongoing series started in 2022 based around the concept of bell hooks’ radical love. This campaign celebrated the stories of best friends, LGBTQIA+ relationships, sisters, mothers, and self-love, challenging the harmful notion that hetero, cis, romantic love is the only love worth celebrating.

2022 & 2023 PARTICIPANTS:

Oyinda / Deon Hinton / Alexis Badiyi / Sasha Mei / Lindsey Holland / Ryan Lopes / Shereen Muhmmad / Mel Leamon / McKenzie Miller / Doan Ly / Jen Winston / Alana Cloud-Robinson / Kim Mupangilai / Jenny Fu







.   


J. Hannah




Studio photography & content for J. Hannah.   



 

Moda Operandi x Chan Luu


Social roll-out and gifting strategy for Chan Luu’s exclusive PF24 capsule collection with Moda Operandi. 

PHOTOSHOOT CREDITS
Photographer: Julian Tran
Stylist: Tessa Tran



       



.   

Studio Mondine x Chan Luu


Event production and gifting strategy for a Studio Mondine x Chan Luu Ikebana study in celebration of the Spring ‘24 collection and Studio Mondine’s new book. 

Refreshments & Ice by Disco Cubes
Class by Studio Mondine
Photos: Christian Cook



       





* 

Agmes x Simone Bodmer-Turner

Launch strategy and art direction for digital & physical marketing materials for the AGMES x Simone Bodmer-Turner collection. 

The campaign included a social launch, email series, and exclusive postcards.

PHOTOSHOOT CREDITS –
Photgrapher: Anastasiia Duvallié
Stylist: Laura Stoloff
AD / CD: Ashley Helvey
Talent: Isioma 







*