Radical Love Campaign

Concept ideation & production for AGMES Jewelry’s 2023 Valentine’s Day campaign.

Radical Love: an ongoing series started in 2022 based around the concept of bell hooks’ radical love. This campaign celebrated the stories of best friends, LGBTQIA+ relationships, sisters, mothers, and self-love, challenging the notion that cisgendered romantic love is the only love worth celebrating.

2022 & 2023 PARTICIPANTS:

Oyinda / Deon Hinton / Alexis Badiyi / Sasha Mei / Lindsey Holland / Ryan Lopes / Shereen Muhmmad / Mel Leamon / McKenzie Miller / Doan Ly / Jen Winston / Alana Cloud-Robinson / Kim Mupangilai / Jenny Fu

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